Saturday, 3 January 2015

Simple Facebook Marketing Business Plan

By Jashua Moses


This overall business plan is simple and straightforward and it utilizes three simple things: A Facebook Ad, Facebook Fan Page and your very own website. Here is how the marketing process will look: Paid Ad (this draws in the customers) Fan Page, Site and lastly, Newsletter



The ideal model is to pick a field with large audience potential. Some examples are "weight loss", "going green", or "women's fashion." Then create a Facebook fan page and a corresponding website.

When you create your website, you will need to post interesting content within your chosen topic. You can use both short blog posts and original content to link to your original articles. This is called curating a contact. Then make your site the popular place for news on this topic.

Next get a Facebook "Like" ad campaign set up to obtain likes and fans for your fan page. In your ad campaign, target individuals with interests that are similar to the topic that your fan page covers. Then post shareable and useful content on your fan page every day. Include a variety of items, including photos and links to articles that are on your website. This will help to drive traffic to your website from your fan page.

Your email list will be an important way to keep in touch with your visitors and guests. You'll be sending out three to five emails each and every week to drive people to the new information that you post on your site daily or weekly.

A great example of this is The Mind Unleashed site. It has a corresponding Facebook page named Themindunleashed. Here they have nearly 6.5 million fans and they use this to drive the traffic to their website where they have cleverly posted some Google Ads to help monetize their site. Let's take a look at how this works. If just one percent of their fans will visit the website each day, there are still nearly 65,000 visits per day on their website. It is a clever and simple method to rinse and repeat for more visitors.




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