When Google paid $1 billion to buy YouTube several years ago, that decision was actually very logical. Many people didn't understand why Google would make such a big investment into a new company. However they were able to see something that few others did at that time. These days, videos are even more popular than search engine searches.
Every single second of every day, thousands and thousands of minutes worth of video are viewed. Depending on what kind of video you post, it has the potential of going viral. This can drive a substantial amount of traffic to your offers and websites.
However, in terms of a sales page, you need to have a video created that is motivating in addition to having the potential to go viral, so that it causes people to want to purchase your product. I have provided an overview below of what needs to be done to create a video sales letter that converts at a high rate and will help you sell a large number of products each day.
Creating The Best Sales Letter Video - The first step of the process is to understand the benefits of your product, and lay those out in the video itself. Although some people are interested in features, it's what the product will do for them that is the most exciting reason that video sells so well. Some do not like to read sales letters, especially long ones that are written, even those that are crafted by those that charge five figures for their services. Video can use imagery, sounds, and connect with sensory perception in a way that a sales letter simply cannot.
Video is capable of using sounds, imagry, and can connect with sensory perceptions in a manner that a simple sales letter is unable to match.Thus, when you set out your video for your sales letter, it should match up with what you've written on your sales page. You should also use a professional speaker to get across the information, as well as using upbeat music in the background.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
Every single second of every day, thousands and thousands of minutes worth of video are viewed. Depending on what kind of video you post, it has the potential of going viral. This can drive a substantial amount of traffic to your offers and websites.
However, in terms of a sales page, you need to have a video created that is motivating in addition to having the potential to go viral, so that it causes people to want to purchase your product. I have provided an overview below of what needs to be done to create a video sales letter that converts at a high rate and will help you sell a large number of products each day.
Creating The Best Sales Letter Video - The first step of the process is to understand the benefits of your product, and lay those out in the video itself. Although some people are interested in features, it's what the product will do for them that is the most exciting reason that video sells so well. Some do not like to read sales letters, especially long ones that are written, even those that are crafted by those that charge five figures for their services. Video can use imagery, sounds, and connect with sensory perception in a way that a sales letter simply cannot.
Video is capable of using sounds, imagry, and can connect with sensory perceptions in a manner that a simple sales letter is unable to match.Thus, when you set out your video for your sales letter, it should match up with what you've written on your sales page. You should also use a professional speaker to get across the information, as well as using upbeat music in the background.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
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