Sunday, 25 January 2015

How Internet Marketing Firms May Look At Instagram's Audience

By Robert Sutter


When it comes to photo sharing applications, it's hard to argue with the prominence associated with Instagram. Without question, it is one of the biggest names to consider and anyone who has used the site for a minimal degree of time can say the same. However, did you know that Instagram has another notch it can place in its proverbial cap? This has to do with the app's user base, and this is a point that Internet marketing firms will be able to cover.

The proverbial notch in the cap, as mentioned earlier, is that Instagram has been able to amass 300 million subscribers around the world. What's even more impressive, in my view, is that fact that this exceeds the number of users seen on Twitter. This bit of news has been covered across various news websites, which you can find by simply going online to search. Seeing as how Twitter is no small name, either, this point is especially noteworthy.

This past March, it was observed that Instagram possessed 200 million users. Once Facebook bought Instagram the following month, though, it was easy to see that improvements would be made. After all, this is what progress entails, which is a point that firms such as fishbat will be unable to ignore. If you want to talk about what these improvements entail, there is quite a bit of discussion to be made across a litany of Internet marketing firms.

If you want to talk about specific improvements, authentication was spoken about in detail. The reason for this is because Instagram proposed a verification system, not unlike the one that Twitter uses, in order to confirm the legitimacy of pages for celebrities, actors, athletes, and brands in general. Given the popularity of Instagram, as a whole, it's not difficult to see why this will be integrated. To me, it'll only help to keep engagement in Instagram that much stronger.

It's clear that Facebook has had an affect on Instagram's audience. Through these improved numbers, Instagram has amassed even more popularity and I believe that anyone who's even remotely involved in the Internet can say the same. With that said, it's important to consider that visuals are more easily digestible than other forms of media, text included. As a result, I do not see Instagram's appeal lowering anywhere in the near future.




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