Monday 7 October 2013

Tips And Techniques For Running A Popular Equine Services Website

By Bart Jameson


If you wish to become a success online, it is time to learn the tricks used by those who have been in your shoes and achieved their goals. SEO content is one of the most important of these tricks and if implemented and used correctly will increase traffic to your site almost immediately. Online marketing is another great way to achieve your goals. Here are some great tricks you can use to create a successful horse classifieds information site.

Use the Facebook "Ads Manager" tool to monitor your campaign. You can view your budget, campaigns, spending and schedule. You can also see charts as well as performance metrics. Use this tool to tweak your ad when needed.

Craigslist is a very popular, completely free, classified site that is available for almost every major city in the US. Make sure you post ads linking back to your site on Craigslist to reach potentially thousands of new visitors that weren't searching for anything in particular, and would otherwise never have seen your site. Your ads will be seen by residents of larger, more populated areas so keep your ads appealing and watch your traffic grow!

Make sure your contact information is clearly available to your visitors on your contact page, and make sure your e-mail address is on every page in your site. Ensure that the information is current, and if possible, provide your fax number and physical mailing address as well. Your visitors will trust you if you're transparent with them.

Careful use of JavaScript can greatly enhance the user experience on your horse classifieds information site. Keep it simple and limit it to certain aspects for maximum effect. Some things to watch out for are hiding too much important information behind tabs and overdoing special effects that only serve to distract.

Keeping Flash on your horse classifieds information site to a minimum will help the success of your site. Flash is not supported by all platforms so users that do not use Flash supported systems will not be able to access your classifieds website. Search engine crawlers may also find that your site is less interesting which will lower your search engine rankings.

Users may not be going online to read a novel, but articles that are too short are just as frustrating. They want to read information that will satisfy their curiosity, not tell them one thing and not the other. Keep the article at about 300-600 word range, which should be enough to be short yet satisfyingly informative.

Depending on the type of horse classifieds information site you have, it should be designed so that doing the main tasks is as easy as possible. For example, blogs are mostly about putting up posts, so make it simple and easy to put up posts and have a WYSIWYG editor, which is an image handling feature. Also, if your site has a social network, make it easy to manage the users on your classifieds website. You already have a lot on your plate running the site, don't complicate things and make it harder on yourself.




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