You built a horse classifieds information site to use as a store. Problem is, nobody's checking it out or buying anything. Does anyone even know that it's up? You need to use marketing to get your name out there and bring people in. Here are some tips to teach you how to market yourself the right way and get your business rolling.
Make sure your contact information is clearly available to your visitors on your contact page, and make sure your e-mail address is on every page in your site. Ensure that the information is current, and if possible, provide your fax number and physical mailing address as well. Your visitors will trust you if you're transparent with them.
It is important that you ask a minimal amount of questions if your horse classifieds information site requires visitors to sign-up. Each field should be as simple as possible and even a non-tech visitor should be able to fill out the form with ease. It is also important that you explain to the user why you are requesting that they fill out a specific form or field and you may want to tell them what the information will be used for.
When thinking of new ideas for your site, organize them by topic. For example "Upgrade Ideas" or "Customer Requested Features. This guides to break down your ideas so that you can better achieve them.
Have the theme of the horse classifieds information site the same throughout your pages. It may be tempting to liven things up with all sorts of color and images to make your site stand out, but that only confuses the user and will make it unable for them to focus on what they came for in the first place. Keep it simple so that they can concentrate on the more important parts of your site.
A good modern horse classifieds information site must integrate with social media. It is essential that social media handles and buttons on your site connect your visitors to your other outlets. You should have a presence on Facebook, LinkedIn, Google+, YouTube, and Twitter - at least. The social media sites are vital to drive customer traffic and to achieve better search engine optimization.
Try to incorporate voting into your horse classifieds information site design. For instance, if you have a fitness site, you could ask readers to share their best fitness tip, and then ask readers to vote on which is the best. The winner should receive a prize, which will help motivate participants to link to your voting session from their own pages.
Questions that frequently come up should be placed on a list and put on your site under a FAQ section. This will save both yourself and your users' time. This will keep you from having to repeatedly answer the same questions. You should continue to add new questions to the list as they come up.
Make sure your contact information is clearly available to your visitors on your contact page, and make sure your e-mail address is on every page in your site. Ensure that the information is current, and if possible, provide your fax number and physical mailing address as well. Your visitors will trust you if you're transparent with them.
It is important that you ask a minimal amount of questions if your horse classifieds information site requires visitors to sign-up. Each field should be as simple as possible and even a non-tech visitor should be able to fill out the form with ease. It is also important that you explain to the user why you are requesting that they fill out a specific form or field and you may want to tell them what the information will be used for.
When thinking of new ideas for your site, organize them by topic. For example "Upgrade Ideas" or "Customer Requested Features. This guides to break down your ideas so that you can better achieve them.
Have the theme of the horse classifieds information site the same throughout your pages. It may be tempting to liven things up with all sorts of color and images to make your site stand out, but that only confuses the user and will make it unable for them to focus on what they came for in the first place. Keep it simple so that they can concentrate on the more important parts of your site.
A good modern horse classifieds information site must integrate with social media. It is essential that social media handles and buttons on your site connect your visitors to your other outlets. You should have a presence on Facebook, LinkedIn, Google+, YouTube, and Twitter - at least. The social media sites are vital to drive customer traffic and to achieve better search engine optimization.
Try to incorporate voting into your horse classifieds information site design. For instance, if you have a fitness site, you could ask readers to share their best fitness tip, and then ask readers to vote on which is the best. The winner should receive a prize, which will help motivate participants to link to your voting session from their own pages.
Questions that frequently come up should be placed on a list and put on your site under a FAQ section. This will save both yourself and your users' time. This will keep you from having to repeatedly answer the same questions. You should continue to add new questions to the list as they come up.
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