Wednesday 30 October 2013

Choosing Custom Website Development In New York

By Kelly Wood


As more businesses promote themselves online creating distinct and engaging websites and online content have become more important than ever. With the development of videos and social media the importance of having a flexible website to adapt to constant change is vital. This is why companies need to strongly consider finding custom website development in New York.

The first is the difference between custom design as opposed to template. Most designers will talk about building a site for you and unless asked directly are unlikely to say that they use a template. Most people though will be able to tell the difference when they compare the two in front of them.

The problem is that inevitably your well produced template will look similar to another company that has used that designer to make a well produced template. You will both have different contact information, photos and so forth but anyone who is tech savvy is likely to work out that both those sites come from the same source.

With a custom site you have more control over the look and the layout. This means that for better or worse your business will stand out. The best designers will create a distinctive image that is in keeping with the image of your business. For example the look of a website for a heavy metal band ought to be distinctly different from the look of a site for a five star hotel. This in terms of the kind of pictures used, text and how the content is presented to a potential customer looking at the site.

Image is a crucial part of promoting yourself online. With a template there is the danger of a business looking outdated because the template cannot be easily updated. Customized sites are more flexible allowing for layouts and setup to be changed more easily and making it easier to update. It is worth looking at the sites of the designers themselves as this will increase the chances of choosing a designer that will do the right look for your business.

There is also the misconception that a customized site will be more expensive. The theory is that a template can be quickly produced and therefore it should be cheaper than someone producing something without something to refer back to. In practice this is not necessarily the case.

The reason that a site made from a template is not necessarily cheaper is that different companies will set different prices for their services. Some may charge more because they are more experienced whereas others may take advantage of being in a local area with less competition. This is why it is worth comparing and being open minded about the different options available to you.

In short it is worth shopping around and seeing what is available when comparing custom website development in New York. There are numerous options available. Be aware that some companies can offer graphic design and other services as well. Use your local search engine to see what is available and what is best suited to your business needs as well as using it to find feedback in order to get the best possible designer to suit your budget.




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