Reputation management services can be expensive and it is hard to find any good information so that you can try and do it yourself. Most SEO information is based on sales and new customers and should be treated differently than reputation management. While the two are related, they have different goals. There are plenty of resources out there for do it yourself search engine optimization. However, there is very little on DIY reputation management. In this article, we will look at some of the things that Veritas Inc Atlanta is doing with reputation management. The company has been listed on Ripoff Report and other scam sites by former malicious employees. Sound familiar? Read on.
The main goal of reputation management is to get positive information in front of your target audience. The sad thing is, when people are presented with an option between a piece of news that is positive and one that is negative, they will pick the negative one a majority of the time. Unfortunately the search results are the same. People like to click on negative reports, bad reviews, and other opinions about a company more than they like to click on the positive stuff. Veritas Inc Atlanta has some really bad reviews, but the company's youtube page is doing really well. Check it out: Veritas Inc Atlanta GA.
Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
After you have some quality content out there on various web properties and domains, you can start to build backlinks to them. There are several ways to do this. Some have found that blog commenting has done well, while others prefer to get their links from authoritative sites by contacting the site owner and asking for a link. However you choose to gain your backlinks will be your personal preference, but I would shy away from any grey or black hat methods of search engine optimization in your reputation management efforts.
Web 2.0 sites and high ranking profiles like Facebook and Youtube can all do very well in the search engines for your company's name. If you haven't already, go set up a ton of these profiles. Then wait. After you see which ones are doing well in the searches, shoot some backlinks their way and give them some love. You can even use those social networking sites and profiles to get your articles and content out there.
All in all, if you simply focus on my two main points of targeting your company's name, your company's name plus 'reviews,' and gain backlinks from great sources, you will see that reputation management is very attainable. The sooner you put these practices in place, the sooner you can gain back those customers who keep clicking on your complaints and taking them as a final verdict. Thanks for reading this piece on reputation management. I hope it helps!
The main goal of reputation management is to get positive information in front of your target audience. The sad thing is, when people are presented with an option between a piece of news that is positive and one that is negative, they will pick the negative one a majority of the time. Unfortunately the search results are the same. People like to click on negative reports, bad reviews, and other opinions about a company more than they like to click on the positive stuff. Veritas Inc Atlanta has some really bad reviews, but the company's youtube page is doing really well. Check it out: Veritas Inc Atlanta GA.
Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
After you have some quality content out there on various web properties and domains, you can start to build backlinks to them. There are several ways to do this. Some have found that blog commenting has done well, while others prefer to get their links from authoritative sites by contacting the site owner and asking for a link. However you choose to gain your backlinks will be your personal preference, but I would shy away from any grey or black hat methods of search engine optimization in your reputation management efforts.
Web 2.0 sites and high ranking profiles like Facebook and Youtube can all do very well in the search engines for your company's name. If you haven't already, go set up a ton of these profiles. Then wait. After you see which ones are doing well in the searches, shoot some backlinks their way and give them some love. You can even use those social networking sites and profiles to get your articles and content out there.
All in all, if you simply focus on my two main points of targeting your company's name, your company's name plus 'reviews,' and gain backlinks from great sources, you will see that reputation management is very attainable. The sooner you put these practices in place, the sooner you can gain back those customers who keep clicking on your complaints and taking them as a final verdict. Thanks for reading this piece on reputation management. I hope it helps!
About the Author:
Veritas Inc Atlanta on Careerbuilder is a great example of what I've written above. Go see it and copy what Veritas Inc is doing.
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