Many people often say that email marketing is dead because of the mobile revolution that is currently happening. However, we believe email marketing is stronger than ever. There are a lot of different ways that email marketing can build a business. This article can help you create a successful email marketing approach that will help you reach your business goals.
One of the biggest mistakes anyone can do is sending unsolicited emails, it can be risky considering you can get fined heavily since it's against the law. The best thing to do is use an autoresponder to make sure all the emails you collect are double opt-in emails. Don't ever buy email lists or try to promote your product via emails to people who did not request information, it's a big mistake.
Try not to send out important emails on or around any major holidays. People are often out of their office or on vacation during these times, and so they won't read your emails. Certainly there are exceptions to this rule. Black Friday, for example, is one occasion where a date relevant campaign is warranted. Minimize your use of graphics in your emails to customers. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Without a doubt one of the main benefits of having your own email lists is using it to follow up with prospects who have already shown an interest in your product or service. An autoresponder service can be a powerful to help you close more sales and increase your conversions. The more you tweak your emails and follow up process the higher your conversions will be.
Hopefully by now you have a much better idea on what to do and what not to do when it comes to email promotions. Using these simple tips you can easily leverage the use of email to power your business online and build a targeted list of email contacts. Take action and put this information to work for you.
One of the biggest mistakes anyone can do is sending unsolicited emails, it can be risky considering you can get fined heavily since it's against the law. The best thing to do is use an autoresponder to make sure all the emails you collect are double opt-in emails. Don't ever buy email lists or try to promote your product via emails to people who did not request information, it's a big mistake.
Try not to send out important emails on or around any major holidays. People are often out of their office or on vacation during these times, and so they won't read your emails. Certainly there are exceptions to this rule. Black Friday, for example, is one occasion where a date relevant campaign is warranted. Minimize your use of graphics in your emails to customers. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Without a doubt one of the main benefits of having your own email lists is using it to follow up with prospects who have already shown an interest in your product or service. An autoresponder service can be a powerful to help you close more sales and increase your conversions. The more you tweak your emails and follow up process the higher your conversions will be.
Hopefully by now you have a much better idea on what to do and what not to do when it comes to email promotions. Using these simple tips you can easily leverage the use of email to power your business online and build a targeted list of email contacts. Take action and put this information to work for you.
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