Sunday 28 December 2014

Creating An Optimal Landing Page For Increased ROI On Paid Ads

By Jashua Moses


When it comes to online marketing, the landing page plays a vital role and will usually determine how successful PPC adverts are at the end of the day. A landing page is any page that a visitor will land on or will be directed to once they have clicked on an advertisement hyperlink either in search results or on a webpage. This page allows you to capture your visitor's information and if well created will usually lead to increased ROI on your paid ads.



You should be aware of the target audience for your effort when you're designing your landing page. For those who haven't correctly targeted your page, you may find it difficult to convert visits into clicks. Spend some time discovering your audience in order you could produce a page which will appeal to these visitors and make them need to click on your own advertisements.

Whatever content (the text and key words) you've used in the advertising need to show up in your landing page also. In addition, it's essential that your content sells your unique characteristics and make certain you use advertising clusters so as to stiffen your visitor's focus.

Create a landing page with trustworthy content - Be upfront about what you do and who you are, Include contact information, Include a map of where you are located, Use friendly words, Be clear about your sales ask or lead generation

Ensure that your landing page is search engine friendly - Use clear meta tags, Incorporate vibrant title tags, Ensure that your content matches with your title tags, Keep an eye on the words you use in your landing page's URL, Avoid using fancy features like JavaScript or Flash

Having an opportunity to run a web site may be exciting, but individuals should ensure they understand more about the suggestions that can aid them in receiving the most effective return on their investment. By understanding the best way to create the best landing page, it will be simple for individuals to boost their revenue. Without this, individuals may fight to achieve a steady degree of income from their web site.




About the Author:



No comments:

Post a Comment