Tuesday, 1 July 2014

Why The Google Updates "panda" Filter Impacts 7.5 Percent Of All Search Results

By David John


Have you heard of the many different updates that Google has made in the last few years in an attempt to make the search experience for individuals much more useful. Many sites that pop up are often only trying to coerce individuals to visiting their blog or website in an attempt to sell them a product or service. Some of them are even worse, downloading spyware to your computer without you knowing, causing even more problems on your PC than you had before. Today, the latest Google Panda update has affected 7.5 percent of all websites that are indexed, making a clean sweep of what they call weak or thin sites. This article will address what you can do in order to avoid being a statistical victim of Google's efforts to keep their search engine clean.

What Is Google Panda?

You should understand that Google can only do so many things to maintain its database, keeping it from being overrun by unscrupulous individuals. They need to cater to those that are making them the most money as well, creating a very push and pull type of situation. The best way to avoid being affected by a Google update, especially Panda, is to make your site more like the larger websites on the Internet that seemed to be void of any impact when the updates occur. This means you have to create a larger site, with more pages, all with unique content that is categorized in a silo structure. By adding regular content on a consistent basis, you can usually avoid, and even benefit from, each of the updates that come up.

Using Google Panda To Your Advantage

To make sure that the Google Panda updates now and in the future do not affect your websites, you need to do three specific things. One, make sure your website has a specific structure, divided up into categories in which only topics related to that category are placed. Second, unique content, or what is called curated content, should be used at all times. Never use private label rights articles as this will be a red flag that will cause Google to lower your rankings. Finally, update regularly, using pertinent topics that not only apply to your website, but popular news stories about the things you're website represents. All of this will show Google that you are a live website, trying your best to stay up to date, and by doing this consistently, you will most likely improve your rankings with every update that occurs.

The Panda filter is essentially an algorithm that is designed to hunt down and find websites that have very little content or structured value. By structured value we are referencing a website that has categories for all of its content, which is also referred to as a silo structure. This is something that shows Google that you are trying to properly organize the content that you are posting on a regular basis. As long as you are making posts regularly, and properly categorizing the articles that you add to your website, you will survive any Google Panda filter update.




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