It's clear that social media is approached, by many, as something of an ad-focused experience. Facebook, for example, has a number of ads that can be seen on news feeds and it's clear that some of these will be able to stand out more than others. Even though Facebook ads have been around for quite some time, it seems like matters will shift in order for the site to appear similar to that of Google. If you're curious as to what this means, an online marketing firm may tell you more.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
What are the specifics behind this method, though, you may be wondering? To illustrate this point, let's say that you decide to search for "flowers" on Google and you click on the site of a certain florist. What will then happen, provided you search for flowers regularly, is that you will be met with fitting ads on Facebook that feature places to buy potted plants and the sort from. To put it simply, ads can be better determined through your search results and how you navigate them.
Even though companies were previously able to target consumers based on their most visited websites and interests listed on social media, any online marketing firm can see that Kenshoo Social's approach is more keyword-oriented. To say that keywords are crucial would be an understatement and firms like fishbat would be able to agree. The ability to pick up on keywords utilized was not available for those in marketing, as the article made mention of. What this means is that advertising can become that much broader.
My only hope is that this method is utilized for the purpose of helping consumers sift through unwanted ads. Instead of being bombarded with products that they could not care less about, there is a strong possibility that matters can shift in order for said products to be more desirable. Marketers should be able to take advantage of this software. It's just a matter of the likelihood of it being utilized in order to help both companies and social media users alike.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
What are the specifics behind this method, though, you may be wondering? To illustrate this point, let's say that you decide to search for "flowers" on Google and you click on the site of a certain florist. What will then happen, provided you search for flowers regularly, is that you will be met with fitting ads on Facebook that feature places to buy potted plants and the sort from. To put it simply, ads can be better determined through your search results and how you navigate them.
Even though companies were previously able to target consumers based on their most visited websites and interests listed on social media, any online marketing firm can see that Kenshoo Social's approach is more keyword-oriented. To say that keywords are crucial would be an understatement and firms like fishbat would be able to agree. The ability to pick up on keywords utilized was not available for those in marketing, as the article made mention of. What this means is that advertising can become that much broader.
My only hope is that this method is utilized for the purpose of helping consumers sift through unwanted ads. Instead of being bombarded with products that they could not care less about, there is a strong possibility that matters can shift in order for said products to be more desirable. Marketers should be able to take advantage of this software. It's just a matter of the likelihood of it being utilized in order to help both companies and social media users alike.
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