Friday 16 May 2014

Ways In Which Search Engine Optimization Can Help Your Business

By Ryberg Jesper


Search engine optimization - the process of tweaking webpages to get better rankings on the search engine results pages - is not just a matter for the most technologically-savvy webmasters. There are simple tips that any website owner can use to dramatically improve their website's search engine performance. This article shares just a few of them.

When attempting to boost your site's SEO rankings, focus your keyword density at the beginning of your page. Search engines place more weight on keywords that appear earlier in the document. Be aware, however, of how your site appears to the search engine when using this technique - the first paragraph of text may not always be the at the top of the page source.

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website's page rankings through custom content. This means your website will have greater exposure and you'll reap the benefits of increased traffic.

To avoid duplicate content clogging up search engines, you need to be sure that the search engines know exactly which pages to index when you create and upload new pages. You always need to delete the old pages completely from your server and make sure that you're only indexing the newest and most relevant content.

If you plan to retire or change your URL try to use a 301 redirect. This code is beneficial. The 404, or "Page Not Found" code can be damaging. A code 301 will tell your various search engines where they should transfer your old URLs search engine results page position to.

Make your font size 10pt or higher. In the past, webmasters have used very tiny font to hide keywords and code all over their pages to put them higher in search results. As a result of this, search engines now ignore sites that use very tiny text.

Once you decide on your keyword or key phrase, include it in the title of your webpage. Your title should be attention-grabbing and relevant to your content, in addition to containing keywords, since it's the first thing a visitor will see when deciding whether to visit your site. Your website will match up with users' search terms better, and your traffic will soon increase.

Pictures and graphics are great for the visual aspect of your web page. Unfortunately, search engines cannot interpret them (unless a user is doing a specific image search). If you have an awesome image, make sure you have an awesome, descriptive text caption to go with it. If you are familiar with HTML, use an "ALT" tag for this: it will allow you to write a lengthy description that you can fill with search-engine-friendly keywords.

Search engine optimization must always be included as part of a successful marketing plan. Failing to do so is a mistake. Using the tips in this article will help your website rank better and increase its traffic, which will help you reach your business goals.




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