Tuesday 13 May 2014

Smart Lists From Google Analytics Can Help You With Re-Marketing List Management

By Adam Noah


If you run a website on the internet, then Google analytics is one of the most important aspects that you need to manage a successful online marketing strategy. Google analytics helps by managing essential data that lets you understand how visitors visiting your site spend their time on your page, what they view, their location, how long they stay on the site, browser they are using and much more. All this information helps you build a better understanding of your market and conversion rate and as such easing decision making when it comes to looking for better strategies to re-market your brand or site.



Just recently, Google's Analytics team introduced the smart lists on Google Analytics option; automating the whole process. Smart lists will basically rely on gathering conversion information, anonymously, from all websites that use Google Analytics and who share their data with Google. With smart lists, the whole re-marketing list management process will become automatic- but only if you opt in and allow Google to manage your lists. Smart lists will then, based on visitor's actions on-site, calibrate your re-marketing campaigns on AdWords to ensure that your marketing strategy aligns with each of your visitor's values.

However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.

For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.

At the moment Smart Lists on Google Analytics is on a learning curve; however, it is a sure way to automate re-marketing list management for any advertiser or marketer looking to dominate the internet. If you are looking for lasting Smart Lists Analytics Re-marketing List Management solutions, contact us today and we will be more than happy to assist you achieve new heights in market analysis and re-marketing with Google Analytics.




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