Friday 23 May 2014

Misconceptions About Using Instagram For Marketing

By Armando Rodriguez


There are over 90 million instagram followers. This is a clear indication that the service scores high among other photo sharing applications. Some businesses buy instagram followers to boost the presence of the products in the virtual or online market. However, some fear exists about the service instigated by misconceptions about it.

The common belief that the service only works for those people who sell visual products is misplaced. It is time businesses pounce on this opportunity as chance to innovate valuable, appealing or entertaining images that will attract their followers. Even if you are not in the business that deals in visual products, there is room to sell the goodwill of your employees, celebrations, merchandise and culture among other good things about your business.

This service is available to both big and small brands. It is not only for big brands as you may have been misled. There are small businesses already enjoying this service and have even featured on its blog enabling them to get extra coverage. Artists and vendors are some of the people who have confirmed using the service to get them more sales leads.

There is also a misguided belief that the service is only used for posting photos. This notion held even by some big brands makes them miss a key ingredient that other networks have. The concept lacks credibility as the application is a two-way traffic and enables brands to take advantage of user-generated content (UGC) by way of photo contests and special campaigns.

There are is another belief among businesses that unlike other social media platforms, results of the service cannot be measured. This one stopped long time ago since there are now other applications installed on the application like SumAll, stratigram, nitrogram and static among others that can be used to analyze results. To assess the success of the presence of your brand on the service, track the metrics of your account and those of its community.

There is also a popular notion that the service provider can use your photos for other purposes. This belief comes from the fact that the service provider published their terms and conditions and many believed that in doing so it was obtaining the right to sell their photos to third parties. The service provider has reworked on their terms of use in light of this misconception and there is therefore no cause of alarm.

This service has a user-friendly interface and is simple to use. Some misguided thoughts have it that you need advanced IT skills to use the service well in order to derive the most benefits from it. The same way you upload your YouTube videos or twitter photos is the same way you can upload your photos while using this service. Its interface is friendly for anybody just like in other social media sites.

A widely held belief that the service is designed with only teens and young adults in mind is not right. In fact, the service is linked to other applications like twitter and YouTube and offers you a large audience just like the latter. A number of people are using this service and it is time you brush off that misleading misconception in your mind.




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