Monday 19 May 2014

Can An Online Marketing Firm Make Use Of Tumblr?

By Robbie Sutter


When you think of the platforms that are utilized the most for advertising purposes, your mind might go to Facebook and Twitter, right? After all, they have proven themselves to be effective for a number of businesses and it does not look like these sites will fade away anytime soon. You might not look at Tumblr in the same regard but is it possible that this particular website can come into effect in the long run, too? Any online marketing firm should make note of this platform.

One of the common questions that I have been asked is that, "Isn't Tumblr more like a hobbyist's site as opposed to anything else?" While it's clear that most of Tumblr's user base spends time on the site for the sake of leisure, there are many companies that actually have presences on it. Companies like Coca Cola and eBay have accounts, which should give you a good understanding of how much they value the site. To say the least, there are reasons to value such a platform.

Tumblr is all about blogging, which is partially why any online marketing firm should make note of this particular site. However, the way in which blogging is conducted on Tumblr is different, since users have to account for not only the textual aspect but the visual side of the website as well. Given the fact that memes and .gif files are very much the norm, this should go without saying. What this means, though, is that businesses have to approach Tumblr in a much different way than other websites typically used for advertising.

Firms such as fishbat will be able to tell you all about the impact that Tumblr can have, especially when the focus on sharing is far more prominent on this site. From what I have seen, due to the high volume of shared content, blog posts with smartly-implemented hyperlinks will be able to stand out that much more in the long term. Hashtags are also worth noting, since any online marketing firm can support the idea that this helps to make tagged posts more visible. In my view, these are just a couple of other concepts that help to illustrate Tumblr's probable impact for any business.

In order to keep your marketing efforts going at a rapid pace, it is difficult to overlook the importance that is connected to Tumblr. It is one such platform that can be used just as much for businesses purposes as leisurely purposes. Those who are involved in the field of writing should understand why Tumblr can help to make blogging efforts stand out. If you are able to approach Tumblr with a learned mindset, it is likely that you will start to reap its benefits before long.




About the Author:



No comments:

Post a Comment