Wednesday 9 April 2014

Live Marketing & How Online Marketing Companies Assess It

By Robbie Sutter


It's apparent that marketing today can be done in a number of different ways. There are some companies that will go about buying TV time for the sake of advertising products while others may start up their own networking pages for the sake of attracting more fans. However, what about actually going to various locations in the real world for the sake of greater marketing efforts, no matter what the products at hand might be? How are online marketing companies able to assess such efforts?

This idea came to my attention following the "Carrie" prank of sorts. It occurred in New York City within a small coffee shop and, with various props being constructed, a scene similar to what one would see in the movie played out in front of them. The idea of telekinesis being done in front of someone in the real world can more than stir some emotions. However, this has been rather effective, judging by how people have come to see it following its arrival on the Internet.

It seems as though this video has been able to grow in popularity right away, taking into account the way that it earned over 25 million views. It's not hard to see why, especially since the video went into detail about how the prank was able to be put together. In addition, think about just how many individuals love the idea of horror. It's a genre that so many people enjoy, especially with zombies and the supernatural being so popular, so why shouldn't online marketing companies focus on it?

It's not like live marketing is a new concept, especially when you take into consideration what online marketing companies will be able to tell you. "The Simpsons Movie" released a number of years back and along with it came a litany of efforts on the advertising front. Does anyone remember the way that several 7-Eleven stores were changed into Kwik-E Marts, for example? It seems like these efforts gain the attention of many, which is the goal of a number of authorities, fishbat included amongst them.

I believe that marketing, if done properly, will be able to yield the utmost amount of results out there. Performances should be done more often if it is for the sake of promoting movies, as "Carrie" went to show. It played on a human emotion and it did it with such effectiveness that I do not think that most movies would be able to replicate. That is exactly what those who are looking to advertise should do and that particular example more than knocked it out of the park.




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