Saturday 19 April 2014

Facebook's Removal Of Messaging: Can Online Marketing Companies Weigh In?

By Robbie Sutter


It goes without saying but Facebook is arguably the largest social media network in the world. With so many people who have access to both the Facebook site as well as its mobile alternatives, it's hard to deny that it is a heavily utilized site. With that said, though, is it possible that Facebook is taking more control of its mobile efforts, for better or worse? Judging by the fact that it is removing messaging from its app, it could be a point for online marketing companies to key in on.

It was recently reported that Facebook was planning to remove the messaging function from its mobile app, which would mean that users would have to instead download the standalone Messenger app. Notifications of this change have made their way to those in Europe and I have no doubt that the notifications in question will be able to transition to other areas of the world as well. According to online marketing companies, It seems like this move has been made to draw more attention to the standalone Messenger app. If this was the case, then it's understandable, at the very least.

It goes without saying that a business should be able to stay on every customer's good graces, which is a point that online marketing companies would be able to agree with. It's important to keep in mind that the potential downloading of a new app could amount to clutter, which is a negative according to firms like fishbat. Is it possible that Facebook is making an attempt to actually force this change upon its users? If this is the case, it is perhaps the worst move that could be executed.

It's important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.

If you'd like my take on whether or not Facebook is going to do away with this change, it'd be hard to say. After all, the story in question is still pretty recent and I do not think that everyone has been given the time to allow it to digest. However, it can be said that this news drew a tremendous amount of criticism, which makes me wonder if Facebook will actually stay with this. To me, only time will tell but I hope that it does not heavily impact Facebook's credibility in a negative way.




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