I have seen a lot of people who think that digital and Internet marketing mean the same thing. Well, the approaches are similar - but not the same. The fact is, although both use new technology to market a product or service, they have these differences that marketers should be aware of.
So, let's dig deeper why digital marketing is not equal to internet marketing
I was planning to explain it myself but I guess Alex Chris's explanation (author of a good article that I have stumbled upon) is worth quoting, so I share it on this page. He says that 'digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." On the other hand, Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Digital marketing - leveraging the mobile platforms
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing and the social media
We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.
Today, more and more businesses and organization have taken their techniques to the next level - from the traditional Internet marketing - which usually involves search engine marketing and PPC - to digital marketing, which includes the traditional internet marketing plus leveraging the social and mobile platform potentials.
So, let's dig deeper why digital marketing is not equal to internet marketing
I was planning to explain it myself but I guess Alex Chris's explanation (author of a good article that I have stumbled upon) is worth quoting, so I share it on this page. He says that 'digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." On the other hand, Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Digital marketing - leveraging the mobile platforms
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing and the social media
We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.
Today, more and more businesses and organization have taken their techniques to the next level - from the traditional Internet marketing - which usually involves search engine marketing and PPC - to digital marketing, which includes the traditional internet marketing plus leveraging the social and mobile platform potentials.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He runs a personal blog that discusses search engine optimization and website development topics. He also writes for NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company headquatered in San Jose, CA. He loves books, garden, and travel - his focus during leisure time.
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