Friday 16 August 2013

Avoid These Mistakes That Kill Internet Businesses

By James Steele


Launching an online business is different from start a business in the offline world. You need to be ready for the fact that businesses online operate differently than businesses offline. There are many people these days that get fascinated with the idea of having their own Internet business, which is a good thing. Sadly, a lot of these same people don't realize how much there is to learn first. In the following article we shall be looking into three mistakes that you should avoid making if you're launching your own online business.

Never ever spam--make sure that all of your promotional techniques are ethical and legitimate. There are web businesses that start off well but end up in the bad books of customers, prospects and even search engines because of using spam to spread the word about their products and services. If you look at it objectively, it's pretty obvious that spamming your target audience is a terrible idea. This is not really all that different from making cold calls to those who ask you specifically not to contact them. The majority of spammers have a hard time getting through spam filters and convincing people to open their email, let alone buy something from that. Never ever spam by e-mails or in the search engines.

If you're outsourcing your website development work, make sure they create a site that is user friendly and easy to navigate. Many online businesses that launch without a good website usually fail to grab the attention of their target market because they're viewed as unprofessional. While it is important for your site's usability to be top notch, you shouldn't be afraid to play around with the design and approach. When you run an internet business, you need to get the important stuff right and all of that starts with your website.

Avoid investing too much too fast as this could backfire on you. If your logo can be designed for $100 bucks why would you want to shell out 2000 right in the beginning? Balance your beginning investment so that you don't end up putting all of your eggs in one basket.

You want happy customers and a successful online business right?, Avoid those mistakes we've discussed here. Get your site off on the right foot by whatever approach you choose to take it forward.




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