Monday 23 February 2015

Long Island SEO & 3 Common Missteps On Google

By Robbie Sutter


To say that ranking on Google is important would be putting it lightly. In this day and age, Internet is the biggest platform for business, seeing as how just about everyone has access to it. Even though Long Island SEO efforts can help to make this a reality, there are errors which can be made by those who aren't as knowledgeable about Google. For greater rankings to be seen, here are 3 of the errors in question that are worth taking a look at.

One of the mistakes made in Google rankings, according to firms like fishbat, is placing incorrect contact information on websites. Google wants to ensure that all of the information they show is accurate, which becomes a problem when it seems like said information is not as legitimate as it seems. As one might imagine, this can result in negative shifts with Google rankings. However, this is just one of many talking points that those in Long Island SEO can focus on.

Another talking point that is worth covering has to do with keyword saturation. I am sure that everyone knows about how certain keywords should not be used over and over again, as this can result in spam-like content that very few people will find engaging. However, I think that it is just as important to look at how particular keywords are relied on more than others. This can result in decreased Google rankings, and using a number of keywords, in moderation, can help to avoid this.

Finally - and you may be surprised to find this out - loading speed can negatively affect a webpage's Google ranking. Google may view this as an issue, seeing as how the average user is not going to have the patience to wait for unfamiliar websites to load. The goal is to have a loading speed that's around 3 seconds. Anything more than this can be seen as a liability and, as a result, may result in a page's ranking decreasing over the course of time.

As you can see, businesses can fall on Google if the incorrect measures are taken. It seems like these can be viewed as learning experiences but there are many companies that seem to be oblivious to just how harmful these practices can be. Fortunately, those who are skilled in Long Island SEO can help to make this process more beneficial. Keep this in mind and, before long, you'll start to see your own website rank higher on Google than you would have ever expected.




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