If you have ever clicked on a banner advertisement, you might want to consider why you did that. Were you attracted by the colors that you saw, or perhaps it was an animated gif that caught your attention as you were surfing on a website. More than likely, the reason that you clicked was that it pertained to the content that you are reading, or if it was re-targeted traffic, it could be an advertisement for something that you saw before. Regardless of why the banner ad popped up, the reason that you clicked was because of a strategy called ebb and flow. Let's look at what this strategy entails, and how you can apply this to your business starting today.
Today, the effectiveness of banners has definitely improved, and more people than ever are using them to drive targeted traffic to their websites and offers. Here are some tips on how to create effective banner advertising programs to increase your bottom line.
If they are, you will probably not click on them, due to something called banner blindness. Therefore, to avoid banner blindness from occurring, you will want to use the ebb and flow banner strategy.
If you do a search for a particular item that you would like to sell, you may find affiliate websites that are using different banner ads. If you see these ads constantly, for weeks or months, you can almost guarantee that a similar design will work for you. This strategy is also used when people create T-shirts to sell on the Web, simply making modifications to what has been successful before.
This gives you a higher percentage rate of possible sales that can be made using this strategy, a strategy that very few people implement because they will not take the time to create new graphics. Hopefully this strategy works for you as you attempt to sell more products and services on the web.
Today, the effectiveness of banners has definitely improved, and more people than ever are using them to drive targeted traffic to their websites and offers. Here are some tips on how to create effective banner advertising programs to increase your bottom line.
If they are, you will probably not click on them, due to something called banner blindness. Therefore, to avoid banner blindness from occurring, you will want to use the ebb and flow banner strategy.
If you do a search for a particular item that you would like to sell, you may find affiliate websites that are using different banner ads. If you see these ads constantly, for weeks or months, you can almost guarantee that a similar design will work for you. This strategy is also used when people create T-shirts to sell on the Web, simply making modifications to what has been successful before.
This gives you a higher percentage rate of possible sales that can be made using this strategy, a strategy that very few people implement because they will not take the time to create new graphics. Hopefully this strategy works for you as you attempt to sell more products and services on the web.
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