Monday, 17 March 2014

The Best Way To Create A Landing Page

By Albert Patterson


This video shows how you can create a landing page simple and it is laid out for you. In this video I show you how to integrate your auto responder to the squeeze page. I am using Unbounce which has a 30 day free offer and I suggest you sign up so you can see the quality of the templates here.

This video shows how you can create a landing page simple and it is laid out for you. In this video I show you how to integrate your auto responder to the squeeze page. I am using Unbounce which has a 30 day free offer and I suggest you sign up so you can see the quality of the templates here.

For example, supposing you sell accessories for Jeep Wranglers and Jeep Cherokees and you have created ads for each make. If you send your potential customers to a landing page that contains information for BOTH product ranges, the information that the customer is specifically interested in may be harder to find and may well be confusing.

The customer needs to know immediately on seeing the landing page that it is relevant (for example, a picture of a Jeep Wrangler with related text for Wrangler customers) and is sufficiently attractive to maintain their attention.

Remember, you have just a fraction of a second to attract their attention, so anything on your landing page that is not relevant is going to increase the chances that your visitors will move on elsewhere. This really is just another way to ensure your landing pages are ad-specific. One of the first things your visitors will look at on your landing page is the headline. The more closely related this headline is to the text of the ad they clicked on (particularly the ad's headline), the more chance it has to keep their attention on the rest of the content.

For example, if your ad is for "Radio-Controlled Widgets for Left-Handers," make sure your landing page headline refers not just to "radio-controlled widgets" (and certainly not just to "Widgets") but specifically refer to radio-controlled widgets for left-handers. The more specific your ad is, the more likely a highly specific landing page is to keep your customers' attention.




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