Thursday, 28 November 2013

Tips For Using Facebook Marketing In Your Business

By Stavros Georgiadis


Facebook is an amazing tool for marketing. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you want to get more customers in the door, the tips in this article will show you how to do that using Facebook.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer users prizes and discounts in exchange for encouraging people to like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

You must have an attention-getting page so that your page is set apart from the rest. Add pictures and color. Pages with images are more attractive to your Facebook fans than just plain text.

Always post a link to any new content on your site to your Facebook wall. Set up your blog so that new posts are automatically linked on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. For instance, use a custom tab for any contests you might run.

When someone sends you a message or comments on your page, reply to it. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Facebook is not always the best social media outlet for marketing. Some segments of the population actually prefer other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.

You should start a group page for your company. You can communicate with customers and they can communicate with each other here. You can advertise the discounts you offer as well as any other information that will assist them. This is also a good place to learn more about your customers.

Ask your fans for their input. People love to feel important and knowledgeable. There is no greater way to do this than letting your community get involved with the decision making process. If you blog, ask fans what they want to hear about.

Those people that have just gotten into marketing may find it hard to get into the swing of things, but the above article should have helped with that. Of course you have to use the tips that have been described. Start your campaign plan today by using this advice and profiting from it.




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