I can remember the days of of desperately seeking guidance from almost any pay per click management services company that would listen to my struggles. I had been selling lead generation and the idea of pay per click ppc marketing as well as SEO for a few years and realized it was time to step out and try it on my own. I clearly remember not sleeping and feeling worried all the time. I asked myself repeatedly "Ryan, you IDIOT! Why would you leave a good paying sales job, only to have to struggle."
The simple truth is that sometimes when we use certain channels, it may not work. When I sit down with clients and they ask me "will this work?" I think they are astonished when I say the dreaded words, "I don't know." Of course, that only happens every so often, but the fact that I feel as though I have to say it to project brutal honesty can be alarming to some folks. Thank goodness for trying, testing and tracking which I assure all clients is a thing of beauty.
"No..you don't understand, I just want someone to help me with my AdWords campaign" There is a major disconnect here. If you're starting to notice problems with your campaigns (i.e., conversion rates, quality scores, click through rates, etc.) the very first place you need to look at it your metrics.
At MarketizeIt, we look at your web strategy as a whole - not just individual pieces like campaign performance. We need to see the big picture to determine immediate short term solutions and plan for long term, ongoing optimization strategies.
For those thinking about using a top pay per click company, make sure you trust them and that they seem reasonable. If you are working with a company with a decent marketing budget, it may be well worth your time to save the headaches of figuring it out and just pay a reasonable ppc management fee. For those of you who can't afford them and want to try it on your own, I want to help you especially get along in your quest. Here are a few basic guidelines that can get you started:
In marketing of any kind, the marketer is almost sworn to secrecy about the chances of a campaign not working. The person selling these marketing services livelihood is at stake, so to even project doubt would be considered unprofessional. Make no mistake that when it comes to top local pay per click services, sometimes it will not work for a variety of reasons. Don't let them sell you blindly, instead do your homework and make sure your competitors are spending money on those ppc ads to confirm your marketing journey moving forward.
The simple truth is that sometimes when we use certain channels, it may not work. When I sit down with clients and they ask me "will this work?" I think they are astonished when I say the dreaded words, "I don't know." Of course, that only happens every so often, but the fact that I feel as though I have to say it to project brutal honesty can be alarming to some folks. Thank goodness for trying, testing and tracking which I assure all clients is a thing of beauty.
"No..you don't understand, I just want someone to help me with my AdWords campaign" There is a major disconnect here. If you're starting to notice problems with your campaigns (i.e., conversion rates, quality scores, click through rates, etc.) the very first place you need to look at it your metrics.
At MarketizeIt, we look at your web strategy as a whole - not just individual pieces like campaign performance. We need to see the big picture to determine immediate short term solutions and plan for long term, ongoing optimization strategies.
For those thinking about using a top pay per click company, make sure you trust them and that they seem reasonable. If you are working with a company with a decent marketing budget, it may be well worth your time to save the headaches of figuring it out and just pay a reasonable ppc management fee. For those of you who can't afford them and want to try it on your own, I want to help you especially get along in your quest. Here are a few basic guidelines that can get you started:
In marketing of any kind, the marketer is almost sworn to secrecy about the chances of a campaign not working. The person selling these marketing services livelihood is at stake, so to even project doubt would be considered unprofessional. Make no mistake that when it comes to top local pay per click services, sometimes it will not work for a variety of reasons. Don't let them sell you blindly, instead do your homework and make sure your competitors are spending money on those ppc ads to confirm your marketing journey moving forward.
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