Saturday, 27 April 2013

Auto Responder Marketing Techniques

By Amisi Djedje


With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners. This method is more recognized as a starting a Give Away venture.

You can create a pop up window to appear after your visitor attempts to close the window or leaves your website, asking for your visitor's name and email address so that you can follow up with him or her in the near future via subscribing to your mailing list for free. This way, you can convert a big portion of your visitors into subscribers, giving you a chance to follow up with them on other offers you may have in the future.

The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Other than your opt-in form and perhaps important disclaimers and terms, there shouldn't be any other links on your landing page.

You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards. Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer. Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list.




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