Wednesday 17 July 2013

Tried And Tested Marketing Strategies

By Jensen Carlyle


Your excellent products are great for everyone but it doesn't mean that it is enough to generate a lot of sales for your business. Some of the small businesses are saying that their products are better than those who are coming out on top and the reason why they are always behind the competition is that they are lacking on luster. A wise consumer may look for a brand that is more trusted or credible and most of these brands are well-known. For a business to win their target consumers, they must work and plan hard to shine and be known by a lot of people. To make this thing happen, a business must exploit on different marketing strategies which are proven to shoot the sales up.

Traditional Ways

Many marketing strategies have come and gone but some methods have stayed on the list of the most effective marketing moves without any signs of slowing down. They can also be called as traditional marketing and with it, a business can create an effective commercial and use it to draw attention from the public. TV advertisement is one of its examples where a business can get it for free through guestings or buy some airtime for different ads and reminders.

Getting on the radio can also attract consumers and generate a considerable amount of income. This traditional marketing move may not be as big as TV advertisements but it can still call the attention of many listeners. Other marketing ways that falls to the category of traditional marketing include flier distribution and newspaper or magazine publication.

Online Marketing Strategies

Companies were able to come up with effective marketing strategies together with the booming technology. With these new marketing methods, customers and sales are just a click away. One growing trend when it comes to marketing is the use of social media sites such as Facebook, Twitter, YouTube and Pinterest. You can create a page for free, gather some followers and introduce your products and service through these tools. Provide a link to your customers to your official website where they can make a purchase.

One of the best online marketing techniques is email marketing because of its potential to bring in huge amounts of income. This is where an email blast is being conducted with a marketing message about the products or promos being offered. This technique is easy to manage, flexible and cost effective. Other online marketing ways include website hosting, article writing and SEO.




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