Sunday 21 July 2013

Learn The Ins And Outs Of Running A Successful News Website

By James Barn


Perhaps when you first set up your latest news information site it drew a lot of traffic, but you've recently discovered that your site is receiving a small number of hits. It's probably time to reevaluate what's working and not working for your website. Learn the latest tips on SEO and online marketing and breathe new life into your site.

To have a quality latest news information site, you have to have quality images. Clip art is ok for your high school paper, but they're low quality images and on your website that's worse than no images. Use custom images that are relevant to your site. It's even better if you take the photographs yourself and put them up to give it a more personal touch.

Description tags are still relied on heavily by search engines for ranking. Meta tags are not. Keep the tags brief to describe your pages so that when they are seen in results they are concise and clear.

Don't use Flash. If you can't live without it, keep it to a minimum. Search engines can't index information that's in Flash, Flash isn't available to many smart phone users, and it can really slow down your web page. There's too much that can go wrong with using Flash - it's better to just avoid it.

Make sure you scrutinize the photos you use on your site carefully. If you use pictures of people, make sure that all the people in that photo look happy and friendly. Don't forget to examine the people in the backgrounds of these images! Put relevant captions to these photos so your users can identify the feeling of your page and relate, but make sure it doesn't just look like another advertisement for toothpaste.

Make sure you can be contacted when a visitor finds difficulty in locating some information or wants to inquire about some product. This sends out positive vibes to the visitor that you are serious about your latest news information site. All your contact details should be prominently displayed so that a visitor can find them easily.

A big turnoff for many users is when a latest news information site doesn't work on their browser. Designing your website for only one type of browser will make you lose tons of traffic. Make it compatible to as many browsers as possible so that users can have the full experience your site has to offer. Keep in mind that everyone won't be using the same browser.

If you want to create a successful latest news information site, you should make use of social sites like Facebook or Twitter to promote their site. A good way to achieve this is to post new information on your site and post them onto your Facebook page or Twitter. Make sure to create information which will be relevant to your visitors.




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