Friday 7 June 2013

Websites That Succeed Versus Websites That Fail

By Lize Monelt


People put a lot of stock into looks nowadays, and a website that is not well presented will be looked at negatively. When your site begins to look like an ancient internet relic, maybe you should look at updating it. Appearance is one thing, but there is more to a successful website than that. There are still dated-looking websites out there that generate traffic and revenue for their owners. This is not to your advantage though, so be sure to make your site look up-to-date.

A website that brings in a lot of business should have a great business plan, and look attractive to the site visitor. When setting up your site, it's important to take into consideration the type of product you are selling, digital or physical. Do you have an offline business that you are looking for sales leads for?

There needs to be a process on your site to get some value for your company. Great businesses aren't depending on people to just use their services and products, and find their website just by accident. These businesses are using some well-known and verified business plans to increase productivity with online marketing techniques.

You need to be able to offer something unique on your website in order to make it stand out from others online within your same industry. With so much competition out there, it's almost impossible to have success without doing something original with your business. Make sure you make efforts to engage those who visit your page, as much effort as you put into making your site look unique and attractive with engaging design features and content. Getting new visitors to see your webpage is of the utmost importance, so everyone should make efforts in this area every day, and the best techniques for you will become evident.

You should go with the assumption that every hit is a new visitor. Make it easy for them to find what they need. Put yourself in their shoes, thinking, "If I was visiting this site, how would I get around?" Always have the customer in mind. Not everyone remembers this simple thing. It is not important whether your favorite colors are blue and pink. The color scheme of your site should reflect your business, not your personal favorites. Your end user should always be kept in mind. Set your key take away goals and constantly analyze if you are moving toward or away from that goal. There is no real reason to have a site, it's hard to understand and navigate.

Every website needs a well-defined purpose. Those who run websites who have a clear business plan can figure out what content is best, the most effective way to interact with potential customers, and many other things by using the plan and goals and comparing them to the actual current state of the company.




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