On the Internet, your company's website is a large part of your brand. After all, it's what most people that research your business are going to find first, so it's important for it to not only provide useful information but be presentable as well. This is especially true for your site's landing page, which can make or break your Long Island SEO efforts. Here are 4 traits that your landing page should have to ensure the best results.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
What about responsiveness, which is important for not only desktop users, but those that are largely on mobile platforms? Smartphones and tablets are becoming increasingly prevalent in web browsing, so it would make sense for websites to become mobile-friendly. If a user arrives on your landing page on their phone, only to find that the text is too small or the buttons are difficult to see, they're more likely to leave without a second thought. Responsive web design must be taken into account.
Finally, your website's landing page may be missing a call-to-action strategy. What do you want a user to do once they land on your site? Would you like them to access a coupon code? Is your goal to have them sign up for a newsletter? Whatever the case may be, a CTA should be presented on your landing page. This will not only increase engagement further, but it will result in more website actions, which helps business that much more.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
What about responsiveness, which is important for not only desktop users, but those that are largely on mobile platforms? Smartphones and tablets are becoming increasingly prevalent in web browsing, so it would make sense for websites to become mobile-friendly. If a user arrives on your landing page on their phone, only to find that the text is too small or the buttons are difficult to see, they're more likely to leave without a second thought. Responsive web design must be taken into account.
Finally, your website's landing page may be missing a call-to-action strategy. What do you want a user to do once they land on your site? Would you like them to access a coupon code? Is your goal to have them sign up for a newsletter? Whatever the case may be, a CTA should be presented on your landing page. This will not only increase engagement further, but it will result in more website actions, which helps business that much more.
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