Long Island SEO experts know that there is no one factor that influences search engine rankings. However, it can be argued that the blog section of a website has the most influence, not only because of the content it provides but its value as a whole. If you're a website or business owner, it's vital to maintain the blog. For those that feel like there's little to no reason to do so, here are 3 upsides that are worth considering.
One of the reasons why an SEO specialist would maintain a website's blog is due to the rich content it provides. While "content is king" may seem like a tired line, it carries considerable weight, especially among search engines. Google, Bing and other such platforms greatly value sites with original content at high volumes, which means that they will become more prominent across different search engines. This is just one reason why names like fishbat.com stress keeping blogs active.
It's also worth maintaining a blog because of the links that you've undoubtedly built over the years. If there's one truth that remains about SEO, no matter how much it's changed over the years, it's that links are still crucial. You'll want to continually build them, so when blogs are deleted without any preparation, there are many links that become lost as well. The more links that are rendered null and void, the less of an impact one's SEO strategy will have.
Outside of technical SEO, maintain a blog means that you'll always provide website visitors with reasons to come back. In many cases, if someone visits a company's website, they'll find what they need and not come back. A well-maintained blog will have new content to provide, which means that user engagement will remain consistent. This will have an SEO impact as well, which is all the more reason to keep up with this routine.
There are many business and website owners that have outright deleted their blogs, only to experience serious consequences later. Perhaps the most notable is decreased website traffic, which can be attributed to lower rankings. The less prominent you are on search engines, the less likely it is that your target audience will find you. It's important that you maintain your blog; it may not be the only factor that influences SEO, but it plays a pivotal role all the same.
One of the reasons why an SEO specialist would maintain a website's blog is due to the rich content it provides. While "content is king" may seem like a tired line, it carries considerable weight, especially among search engines. Google, Bing and other such platforms greatly value sites with original content at high volumes, which means that they will become more prominent across different search engines. This is just one reason why names like fishbat.com stress keeping blogs active.
It's also worth maintaining a blog because of the links that you've undoubtedly built over the years. If there's one truth that remains about SEO, no matter how much it's changed over the years, it's that links are still crucial. You'll want to continually build them, so when blogs are deleted without any preparation, there are many links that become lost as well. The more links that are rendered null and void, the less of an impact one's SEO strategy will have.
Outside of technical SEO, maintain a blog means that you'll always provide website visitors with reasons to come back. In many cases, if someone visits a company's website, they'll find what they need and not come back. A well-maintained blog will have new content to provide, which means that user engagement will remain consistent. This will have an SEO impact as well, which is all the more reason to keep up with this routine.
There are many business and website owners that have outright deleted their blogs, only to experience serious consequences later. Perhaps the most notable is decreased website traffic, which can be attributed to lower rankings. The less prominent you are on search engines, the less likely it is that your target audience will find you. It's important that you maintain your blog; it may not be the only factor that influences SEO, but it plays a pivotal role all the same.
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