Thursday, 10 May 2018

Robert Jain: The Reasons Why Marketing Matters For Finance

By Jason McDonald


Finance is one of the most bustling industries in the world. Whether you're working with clients to help them file taxes, build accounts, or what have you, there's a good chance that marketing may be left by the wayside. This shouldn't be the case, especially when you consider the perks that marketing in general can provide. Here are just a few that the likes of Robert Jain will be able to draw your attention to.

One of the ways that finance experts benefit from marketing, particularly in the digital sense, is through social media. There are many platforms that business owners are active on, Facebook being the largest, and it can help you reach current and prospective customers alike. It's a simple matter of how your presence on social media is maintained. Content creation and ad implementation are just a few examples. These will benefit names such as Bob Jain in a noticeable fashion.

SEO is another topic worth discussing on the marketing front. Let's say that, for the sake of argument, that you're a treasurer that lives on Long Island. If someone were to type in "treasurers in New York" in their preferred search engine, chances are that you'd want to show up for it. SEO allows this to occur, which means that you'll see greater visibility on search engines across the board. Provided you're willing to put in the time and effort, this service will yield tremendous results.

Website design and development goes a long way from a marketing standpoint, too. Even if you have a site that looks nice on desktop, this doesn't mean that it will translate well to mobile. Furthermore, there's a good chance that your site doesn't have sufficient content, or perhaps has content that has been outright copied from other sources. The better optimized your site is, the higher it will rank and, more important, the more valuable it will be for clientele.

With these marketing services in place, those that work in finance will benefit in the long term. There's no denying the fact that money requires ample attention, especially in the business sense. This doesn't mean that marketing should be left by the wayside, so make it a point to consult a specialist in your area. By doing your research, you'll be able to find the right individual or agency to work with, which will only benefit your business in the long term.




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