Saturday, 31 March 2018

What To Know About Internal Linking, By Long Island SEO Specialists

By Arthur Williams


It's been said that links are one of the most, if not the most, powerful tools for Long Island SEO. For this reason, it's important to obtain them from various sources in order to rank on different search engines. Internal linking is one of the best ways that it can be done, as it allows links to be built on specific domains, linking back to them in the process. Here are some of the most important details regarding internal linking that may influence you to be more proactive in this regard.

Have you ever created a link on your website to direct a visitor to another page on the same domain? If so, intentionally or otherwise, you have partaken in internal linking. The fact that this eases the user experience can't be denied by those that consider themselves Long Island SEO specialists. With that said, there is much more value to be obtained, provided the right strategy is put into effect.

It's also worth noting that internal links can help with the goal of ranking for a variety of keywords. Of course, this is dependent on not only the links you use but the anchor text attached to it. Ergo, if you want to rank, you should pick the right terms. If you're struggling with this endeavor, there are many resources available to you. This is evidenced by companies like fishbat, which offer services such as this.

While the perks of internal linking are undeniable, it's equally important to know how it should be done. One of the most important rules is to include links that will have value, not only for you but those you're targeting. If you can't see a potential consumer clicking on an internal link, you'd be wise not to include it. This is a situation where you have to put yourself in the other person's shoes, so that you can make better decisions.

Furthermore, be mindful of how many internal links you include. The general rule of thumb is that the more links a piece of content has, the less value those links will have. While quantity was important years ago, it's easy to see that this has changed in recent times. It's not so much the number of links that matters, but rather how carefully the few links you use are incorporated. To put this into simplest terms, less is more.




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