4th Generation Communications is among the industries movers and shakers in Online Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We reside in the digital age and our clients are being flooded with information on a daily basis. Clients are being hit with text advertisements,, photographs, banners and of course videos. The amount of business owners fighting for customers attention is increasing.
As entrepreneurs it is our job to keep our buyers attention as long as possible. We have got to create content that draws them in and keeps them.
Videos are a bit harder than other types of advertising like banners, text advertisements, and photos. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little bit harder. In most cases we can't force our customers to click on our video to watch it, it is completely up to them.
Two Things Which Will Get Your Clients To Watch Your Video
There are two vital aspects that you have to get right to increase the likelihood of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under one minute will get played more often than a video that's 2 to 3 minutes. Though 3 minutes may not seem like a very long time, on the Web it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day to day activities that they forget about things such as brand naming. This is a vital facet of your marketing program and should be regarded seriously, because ultimately it will skyrocket your ROI.
We reside in the digital age and our clients are being flooded with information on a daily basis. Clients are being hit with text advertisements,, photographs, banners and of course videos. The amount of business owners fighting for customers attention is increasing.
As entrepreneurs it is our job to keep our buyers attention as long as possible. We have got to create content that draws them in and keeps them.
Videos are a bit harder than other types of advertising like banners, text advertisements, and photos. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little bit harder. In most cases we can't force our customers to click on our video to watch it, it is completely up to them.
Two Things Which Will Get Your Clients To Watch Your Video
There are two vital aspects that you have to get right to increase the likelihood of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under one minute will get played more often than a video that's 2 to 3 minutes. Though 3 minutes may not seem like a very long time, on the Web it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day to day activities that they forget about things such as brand naming. This is a vital facet of your marketing program and should be regarded seriously, because ultimately it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to drive traffic to your site. Explainer videos are also another excellent way to boost your leads.
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