Monday, 7 April 2014

New Amazon Marketing Strategies For 2014 - Sub Niche Targeting

By Dirk Wade


One of the best things about marketing on Amazon is that you are able to promote so many different products. There are literally millions of products available, all of which you can make a commission from. The commission that you receive will be a small percentage of the actual purchase price, but the more volume that you sell, the higher your commission rate, thus making it all the worthwhile to continue to market a multitude of Amazon products.



If you have ever done keyword research, you know that longtail keywords are the easiest to rank for. This is something that most people understand, especially if they are going after organic traffic opposed to paid traffic. In the same sense, when you are looking for a way to bring more visitors at a lower cost using pay per click advertising, you want to target long tail keywords that may not be as expensive.

This technique involves building several different websites, each pertaining to a particular product line sold at Amazon. You are going to focus on one particular niche, and then target all of the manufacturers that make the different products. By doing so, you can cross reference the different products from each of your websites, linking from one site to the other. As long as your websites are on different IP addresses, it will seem very natural to the search engines that you are referencing similar products.

Although there are many different ways that you can get targeted traffic to the website that you have set up with the products that are currently trending, the easiest way is to use Facebook advertising which has a couple different benefits area the first benefit is that you are targeting visitors that are connected to social media.

As a byproduct, they may also purchase the most popular product simply because you got them to Amazon. It is a win-win situation, any strategy that can save you advertising dollars, and also help you generate more cash selling Amazon products in 2014.




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