Monday, 30 December 2013

Using Business Telephone Systems Effectively

By Harriett Crosby


The right communication is vital for any business to be functional. Whether it applies to marketing campaigns, customer service or online transactions, ensuring clear communication with clients cannot be stressed enough. This is why many business telephone systems can accommodate just about every business need and are very user friendly when it comes to set up and daily usage.

Things that large and small businesses should consider are the needs of the customer as well as their communication coverage. This can be monitored by looking at response times or viewing feedback from customers that will help a company make a sound decision about a phone system that will meet their needs. Having this in place can also help to increase sales as well as improve customer service.

As many businesses are using the web to conduct various transactions, being able to give and receive information in little time is vital. This applies to all contacts whether they are individuals or other businesses. Their feedback can make a big difference when it comes to revenue, whether it be an immediate sale or forecasted.

There may be someone in management that feels strongly about using a live person to answer phones, as it may add a personal touch to communication within the company. While there is some truth to this, it may not be feasible for the company that may need a full days coverage. What some companies do is use the phone system during times when the office is closed or there is an influx of calls.

For the business that has vendors and other transactions that take place outside of their local area, setting up a detailed phone menu for incoming callers is ideal. This should not be limited to a general greeting that simply tells callers to leave a brief message. There should be a customized outgoing message that is to be used for every department within a company.

When clients and others have menu options to choose from, it can make a difference in the customer service experience. Whether the voice mail greeting tells callers to leave their contact information or give other information, callers should feel as if they accomplished something. If the incoming call is an emergency, there is usually an option that forwards the call to a mobile phone number of the contact best qualified to resolve a particular situation.

This lets the public know that a company cares more about their needs and not only making money. Companies with an online presence may feel that email or an online manual is enough to handle inquiries or other issues when the office is closed. When the two work hand in hand, this can also reassure the customer that someone is definitely on the case.

Occasionally, there will be exceptions when it comes to addressing caller needs when no one is in the office. As far as the majority goes, many phone models are available that companies may choose from to suit their immediate needs. Having business telephone systems is not a luxury but often a necessity for any company looking to grow.




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