Monday, 9 December 2013

Harness The Power Of Facebook For Your Business With These Marketing Tips

By Stavros Georgiadis


Because of Facebook's rising popularity, marketing on Facebook has gained a great deal of interest. If you are interested in this, there are things you should consider. Keep reading for more information.

Having contests are great for increasing your fan base on Facebook, so try to do that. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Never ignore a message that someone sends you. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. If you can answer someone's question with a link leading to content you've already published, that's even better.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Add pictures and color. This will attract more users.

Before you do anything else, you must build your audience. That means you really shouldn't put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you hit that many people you should see your conversion rates start to rise.

Have you looked into using custom tabs on your Facebook page? These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For example, if a contest is going on you can have a tab there to get more information about it.

Make sure that you stay active answering the questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If you have a page on your site that holds the information they need, share the link with them.

Know when you ought to make posts about the business outside of a personal Facebook page. If you are posting on a page that isn't your own, it can gain you attention. Make sure you're seeking the right kind of attention. Post when you want to say something that's worthwhile. Don't ever spam!

Offer a reward for someone liking your page. Likes are a good way to raise the profile of your page. Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. If you are offering them something that they want, they probably won't think twice about the quick click of a button.

Personalize your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Always stay professional though, to keep people feeling secure in your brand. The weight on your shoulders to build profits can be huge. The sooner you start using Facebook as a marketing platform, the sooner you will see great results. Use the expert advice from this article to give yourself an even greater advantage.




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