Friday, 10 May 2013

Fan & Wrestler Interaction: Can Social Media Networking Prove Beneficial?

By Rob Sutter


I've always lived under the mindset that just because you adore something doesn't mean that you're not allowed to criticize it. The same can be said for professional wrestling, which definitely has its fair share of decisions that make me scratch my head in wonder. It seems like the obvious choices live up to their titles and yet World Wrestling Entertainment doesn't understand how exactly they work. In order for better interaction to be seen, I would recommend social media networking in order to keep communication at high levels.

The current World Wrestling Entertainment roster is home to more than eighty competitors, which is astounding to say the least. However, not everyone is going to be able to showcase their skills on television, which is a shame. Aren't there other ways for these performers to gain some exposure, either through online marketing or otherwise? I believe that there are other measures and they are ones which are definitely worth taking in order for their names to be elevated much higher than before.

WWE hasn't exactly been a leader in terms of social media, though I will say that its YouTube page is rather impressive. The company doesn't seem to fail in uploading clips from various shows, whether recent or old-school. What surprised me, though, was the number of comedy shows that have been posted on the page which let lesser utilized stars showcase their personalities. These examples of exposure are excellent and it's uplifting to see that they are, at least, having fun with this considerably smaller platform.

In order to bring social media networking to an even higher level, though, why not hold live chat sessions with stars who aren't utilized during shows? For example, let's say that RAW doesn't feature the Intercontinental Champion, Wade Barrett. Instead of wondering where he is at that point in time, host an online event where people can speak to him, ask questions, or anything that he would be able to respond to. Communication is important in business, as reputable firms on the matter like fishbat can tell anyone.

Can these changes bring the product to a more substantial level than it is right now? It's hard to say but I can only hope that WWE takes into consideration the many aspects that help a company become even greater. It's clear that the wrestlers signed contain great potential and that they need the proper time on television in order to prove themselves as stars. This kind of change, as well as those which can be made in social media networking, are the ones worth employing.




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