Tuesday 27 June 2017

Long Island SEO: The Do's And Don'ts Of Reputation Management

By Robert Sutter


To say that reputation management matters would be an understatement, whether your business is still growing or well-known by many. However, this endeavor goes far beyond responding to consumer reviews, as you'll come to learn. As a matter of fact, there are different layers to reputation management that the best Long Island SEO agencies can tell you about. These are the biggest do's and don'ts that will keep your brand in a positive light.

DO stay honest with people. One of the most important rules about reputation management is that honesty goes a long way. People are good at detecting lies when they're being fed, meaning that it's not exactly in your best interest to be dishonest. You should be straightforward, regardless of how big the concerns of a consumer might be. This is just one of many ways that the advice of firms like fishbat comes into play.

DON'T be unprofessional. If you want to worsen your reputation management concerns, unprofessional behavior might be the greatest variable. Let's say that, for the sake of argument, that you respond to a negative consumer review with outright disregard for the consumer's concerns. Not only will this fail to solve the problem, but there's a good chance that it will lessen business to boot. A professional demeanor is more than vital to keep your reputation strong.

DO take advantage of social media. Did you know that your social media presence can help bolster your reputation? It doesn't matter if you're partial to Facebook, Twitter or some other platform entirely; social media activity goes a long way. When you're able to conduct yourself well on the platforms in question, it will reflect well on your business. Without social media, you may not be able to get the most out of reputation management.

DON'T ignore this problem for too long. Perhaps the most important rule regarding reputation management is to never let this problem go ignored. You may not think that a single negative review will do much, but you'd be surprised by how much of a difference this can make. If a score on a star scale isn't close to five, the average person might be hesitant to use the company's products and services. The sooner you focus on reputation management, the better off you'll be.




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