Tuesday 3 November 2015

Video Press Releases & Details From Online Marketing Companies

By Robert Sutter


If you want to talk about media, there's much to cover in the digital age we live in right now. Online marketing companies can say the same, especially when concerning the creation of video press releases. Even though these have been effective for a number of brands, one has to wonder why they are as useful as they are. Why do so many companies put weight into them? For a better comprehension of this form of content, please read on.

Video press releases come with several benefits, amongst them being the effective way in which they present various messages. Perhaps a tech company has a new product they'd like to distribute in the near future; wouldn't it make sense for a spokesperson to demo it beforehand? Suffice it to say, this form of content can be created, and it can be done by an online marketing company as well. This is just one benefit to be seen from firms like fishbat.

There's also the matter of video press releases potentially being shared across various platforms. While the likes of YouTube and Vimeo have their own audiences to account for, it's important to note the audiences seen on other social networks. When this content is shared on Facebook and Twitter, just to name a few, it's easy to imagine that its visibility will grow. As you can see, sharing is caring in the connected world we live in today.

The personable nature of video press releases must be considered as well. Even though you can read and gain information from words alone, the idea of seeing someone on your screen, speaking to you, has a different sense of appeal. It feels like you're being spoken to, as opposed to talked at, which is one of the best ways to build consumer trust. This is a tremendous perk, to say the least, and to say that it enhances the appeal of this form of content can't be overlooked.

As you can see, there are many benefits to be seen when it comes to video press releases. The fact that online marketing companies can provide them is nothing short of spectacular, especially for brands that haven't yet gained their footing. Not only can this form of content help to establish identities for those brands, but go on to promote the finest products. It might take time for success to be seen, but the long-term effort will prove to be worthwhile.




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