Monday 30 September 2013

The Nintendo 2DS & Where A Social Marketing Coach May Come In

By Robbie Sutter


Nintendo has brought a great amount of news to the public, to say the least. The Wii U, for example, will soon be receiving a price drop of $50, meaning that consumers may be more likely to pick it up in time for the holidays. What about the Nintendo 2DS, which has seemingly raised the ire of a number of gamers around the world? Is there more to this semi-new portable than meets the eye and can a social marketing coach look at it with greater detail?

Upon seeing the Nintendo 2DS for the first time, my reactions were not unlike those of the general gaming public. I found myself wondering what use anyone would have for a supposed handheld that you could not flip closed like the DS platforms of the past. It appeared to be nothing more of a hindrance to have this slab of sorts on your person. How would you be able to store it in such a way that would be convenient without scratching the screens entirely?

I started to bring another level of focus onto the subject of the 2DS, though, and began to see certain aspects more clearly. After all, this is the kind of platform that is meant for children and one would be able to see this due to its slab-like design. Because it cannot close, it doesn't have the issue of the hinges which can become broken by children who typically are not that great when it comes to taking care of their belongings. It's clear that its design is meant to be more solid.

The 3DS is recognized for a number of reasons and its 3D technology has to be one of the most recognizable. After all, this is the sort of handheld that has come under fire by the media a couple of years back since, allegedly, the 3D caused vision problems amongst younger games. The 2DS does away with such a feature, which is worth noting by a social marketing coach. After all, I'm sure that names the likes of S.M.M.C. would be able to recognize this as a strong PR move.

Nintendo has always been known as the company that will focus on just about any group you can imagine. However, children have seemingly been a strong focus of the company for a number of years and their devices have been made in such a way that they can be readily usable. The 2DS, considering its overall build, seems to be further evidence of this. Even though I may not see the appeal of the platform in question, it doesn't mean that everyone else is going to.




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