Thursday 19 September 2013

Effective Search Engine Optimization Techniques To Improve Your Serp Rank

By Liam Bruce


The term "search engine optimization" refers to deliberately crafting parts of your website to improve its search engine performance. There are many paid services just for increasing SEO. You may have been told by people that effective SEO is complicated and should be left to the professionals. See for yourself!

In order to fully optimize your site, you must focus on keyword density. Avoid this by keeping keywords under 20% of your page total.

Take your keywords and research all the different variations and misspellings of them and include them in the meta-tag section of your webpage. Search engines look for meta tags and including a variety of keywords will help you be more visible to them. For example, if the website is about rabbits, you could use rabbit, rabit, rabbits and rabbitt.

You need to put some thought into the anchor text you use for internal website links like SEO Brisbane. You should describe what the page is about and give a good reason for your reader to click on your anchor text link. Ensure the right text is used as the keyword, so you receive a rise in ranking. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.

As you are making the URL names for the different sections of your site, it is important to realize that search engine spiders do not understand dynamic language or session identification names. Make each URL simple and directly related to the topic of each page, for both the search engine and your potential visitors.

Using keywords as anchor text is an easy way to kill two birds with one stone. If the text you use is generic, like "click here," you are missing out on a great opportunity to optimize your site a little more. It is vital you use the correct keywords, since anchor text allows crawling spiders to notice you.

Look for a quality education site or non-profit organization, and ask if they will link with your content. You want your site to be linked to respectable, known sources because search engines look positively at this, and they will reflect this in your search engine ranking. Always post interesting content that will draw links from other reputable sites. Provide useful and worthy content to the organizations.

Optimizing your website for the search engines can be easy and simple. All you need is a little versatility and attention to detail. Once you have incorporated the suggestions in this article, your website rankings will start immediately climbing.




About the Author:



No comments:

Post a Comment