Tuesday 28 May 2013

Maximizing Your Profits By Multiplying Your Existing Content

By James Kupe


In this article, we're going to look at what should be one of your highest priorities as a business owner, and that is building prospect and customer lists. And it's critical that you really 'get' this strategy and understand it's importance, so you can leverage each piece of content you write for maximum profit. As Jay Abraham says, it's all about getting the "Highest and Best Use" out of all of your assets.

For most websites, your main goal (or your 'Most Wanted Response') for every person who visits your site, should be just one thing - You've got to capture your visitor's name and email address. Of course, you'll need a least one opt-in form on your site for capturing your visitor's contact information, but if you don't have a way of building a list on your website, you're going to be wasting a lot of money and time sending traffic to your site, and then losing them again when they leave.

If you aren't following up with people and building a relationship with them, you'll make a lot less money that you could have in the weeks and months ahead. So when you've set up your lead capture mechanism, it's time for the next step. The plan here is to leverage your existing content and use it to create articles which you can use for mass content distribution. You should submit these articles to all of the top article directories, as well as other websites and blogs, for them to use as content.

The more articles you can distribute to directories, blogs and websites, the more traffic you're going to generate. And more traffic means your lead capture system will be automatically building your list for you. And if you spend the first few messages in your followup sequence building a relationship with your readers, you'll start to make more money each time you run a promotion.

There are a number of services that help you to spin one article into hundreds or thousands of versions. These help you to get way more bang for your buck than by just posting one article at a time. By doing this, your articles can get picked up by hundreds or thousands of other websites and spread around as content all over the internet. You'll find you can start to be seen as a 'Guru' in your market quite quickly using this strategy.

If you can use each one of your articles hundreds of times like this, you'll be attracting lots of links from sites all over the world, which looks natural and will help you to rank better Google and other search engines.

This is one of the highest leverage strategies anyone can use for building traffic to a website. If you don't want to do it yourself, simply outsource it to somebody else, so you can be doing more productive things while the articles get distributed for you. Much better to get it done by somebody else, while you focus on the important stuff like running and growing your business.

Probably the best way to outsource your writing is to go to a place like Elance or Rent-A-Coder. There's some very good writers to be found quite inexpensively there. You will probably go through a few different content writers until you find somebody who suits your needs, but all in all, Elance in particular is a good place to get writing talent. Give it a try and see for yourself.




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