We all know the power of video marketing for your business, if you are not yet using video marketing to promote your company, products or services then you are missing out of what it could thousands of targeted visitors. The potential is huge specially with platforms like YouTube. My goal in this article is to help you get a piece of the huge pie that is video marketing.
Now these days anyone can create a video, but simply uploading the video and hoping it gets views is not the way to do it. This is a mistake most people do and one that you should avoid. Video optimization is extremely important if you want to beat your competition. For example creating a tittle that grabs attention, a well optimized description and tags that include your targeted keywords multiple times are just a few things you can do to better optimized your videos. But most importantly you should be building a list of targeted prospects from your videos.
When it comes to making your video is up to you, there are many ways to create videos. For example you can record your self, do screen capture using software or simply doing slideshow style videos. Take the time to make your video appealing, it is recommended to use music that matches what your video is about.
Now your videos must match whatever product or service you are promoting, for example some how-to videos are great for promoting software or new internet marketing tools. Usually those videos fit well for those products, but it all depends on your niche. Funny and entertaining videos work well to, research your niche and learn which method applies to you.
Last but not least remember to always watermark all your videos with the URL of your site or blog. Remember you are doing this to get traffic so you need to be clear about what you want your viewers to do. But always use a friendly tone on your videos in a way that it does not sound like you are selling the product but that you are truly offering valuable information. If you can follow these tips then you'll be on your way to a great start with your own video marketing efforts.
Now these days anyone can create a video, but simply uploading the video and hoping it gets views is not the way to do it. This is a mistake most people do and one that you should avoid. Video optimization is extremely important if you want to beat your competition. For example creating a tittle that grabs attention, a well optimized description and tags that include your targeted keywords multiple times are just a few things you can do to better optimized your videos. But most importantly you should be building a list of targeted prospects from your videos.
When it comes to making your video is up to you, there are many ways to create videos. For example you can record your self, do screen capture using software or simply doing slideshow style videos. Take the time to make your video appealing, it is recommended to use music that matches what your video is about.
Now your videos must match whatever product or service you are promoting, for example some how-to videos are great for promoting software or new internet marketing tools. Usually those videos fit well for those products, but it all depends on your niche. Funny and entertaining videos work well to, research your niche and learn which method applies to you.
Last but not least remember to always watermark all your videos with the URL of your site or blog. Remember you are doing this to get traffic so you need to be clear about what you want your viewers to do. But always use a friendly tone on your videos in a way that it does not sound like you are selling the product but that you are truly offering valuable information. If you can follow these tips then you'll be on your way to a great start with your own video marketing efforts.
About the Author:
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