No matter how proud you may be of your company's website, this doesn't take away from the possibility of improvement. Anyone that works in Long Island SEO will tell you that if a site isn't expertly designed, it will stand a lesser chance of ranking. Ergo, you'll reach fewer people. When it comes to the complaints that the average user would have about a website, here are the 3 most common ones, and now they should be addressed.
"Your site performs slowly." This is one of the most common complaints that a user may have, not only in regard to SEO but the user experience. If a site is performing at a slow pace, there are a few potential reasons for this. According to companies like fishbat, it could be a matter of content. Instead of focusing on images and videos, rely more on text, as the latter is less intensive. There are other possible reasons, but this is a good place to begin.
"I can't find the information I need." Navigation is another common website complaint that should be addressed. Some of the best websites have few pages, which is ideal in the sense that it minimizes the amount of time a user will take moving from one section to the next. The less a user needs to navigate, the easier it will be for them to find the information that they need. In other words, streamline this process as much as you can.
"The website doesn't look right on my mobile device." Responsiveness is perhaps the most critical part of web design, at least from an SEO perspective. If your site doesn't look right on your smartphone or tablet, it will be less likely to rank. Furthermore, the average user won't spend the ideal amount of time on the site, which will increase its bounce rate. Fortunately, this potential mishap can be avoided with smarter web design practices.
As you can see, there are quite a few criticisms that a user would have regarding a website that they visit. They should expect a smooth experience, whether the goal is to find information, make a purchase, or sign up for a newsletter. Web design plays a pivotal role in the business world, especially as more and more people rely on their smartphones for day-to-day life. Don't overlook these criticisms; they could make all the difference for your site.
"Your site performs slowly." This is one of the most common complaints that a user may have, not only in regard to SEO but the user experience. If a site is performing at a slow pace, there are a few potential reasons for this. According to companies like fishbat, it could be a matter of content. Instead of focusing on images and videos, rely more on text, as the latter is less intensive. There are other possible reasons, but this is a good place to begin.
"I can't find the information I need." Navigation is another common website complaint that should be addressed. Some of the best websites have few pages, which is ideal in the sense that it minimizes the amount of time a user will take moving from one section to the next. The less a user needs to navigate, the easier it will be for them to find the information that they need. In other words, streamline this process as much as you can.
"The website doesn't look right on my mobile device." Responsiveness is perhaps the most critical part of web design, at least from an SEO perspective. If your site doesn't look right on your smartphone or tablet, it will be less likely to rank. Furthermore, the average user won't spend the ideal amount of time on the site, which will increase its bounce rate. Fortunately, this potential mishap can be avoided with smarter web design practices.
As you can see, there are quite a few criticisms that a user would have regarding a website that they visit. They should expect a smooth experience, whether the goal is to find information, make a purchase, or sign up for a newsletter. Web design plays a pivotal role in the business world, especially as more and more people rely on their smartphones for day-to-day life. Don't overlook these criticisms; they could make all the difference for your site.
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