This past September, the Internet was abuzz regarding Dunkin' Donuts changing its name to simply "Dunkin'." No matter what your viewpoint on the story may be, it's one of many instances when companies, which have been around for a long time, decided to rebrand in this way. Internet marketing companies will tell you that some changes have been more positive than others. Here are just 4 examples that are worth recognizing.
One of the biggest name changes in history is Brad's Drink. For those that don't know, this was a soft drink brand that was created in 1893 by Caleb Bradham. Not only was Bradham a drugstore owner, but he was able to sell this carbonated drink from this location. Since that time, it had become one of the most popular soft drinks in the world. According to the likes of www.fishbat.com, in 1898, Brad's Drink was renamed as Pepsi-Cola, which most people know as simply Pepsi today.
Nintendo, which most people recognize as one of the biggest video game companies in the world, wasn't always referred to by this name. It was established in 1947 under the name of Marufuku Company, with its primary focus being on the distribution of hanafuda and other types of playing cards. While the cards in question are seen as collectors' items today, the company has since developed. Now, it's the company that's synonymous with the likes of Super Mario, The Legend of Zelda, and Pokemon, just to name a few video game series.
When it comes to ecommerce, eBay is easily one of the biggest names in the world. Any Internet marketing company will agree, but it originally started as a much smaller entity. AuctionWeb, which was founded in 1995, was focused solely on online auctions. Pierre Omidyar, the site's founder, originally intended it to be as a side gig of sorts for him. Needless to say, though, it had developed into something even greater.
Google has become so synonymous with the Internet at large that we often forget that it had to start somewhere. In 1996, two Stanford University students created a search engine algorithm known as BackRub. The reason behind this name was that the algorithm analyzed back links, which would determine the value of different websites and how they would be seen online. Now, it's better known as Google, which is the search engine that the majority of people online use today.
One of the biggest name changes in history is Brad's Drink. For those that don't know, this was a soft drink brand that was created in 1893 by Caleb Bradham. Not only was Bradham a drugstore owner, but he was able to sell this carbonated drink from this location. Since that time, it had become one of the most popular soft drinks in the world. According to the likes of www.fishbat.com, in 1898, Brad's Drink was renamed as Pepsi-Cola, which most people know as simply Pepsi today.
Nintendo, which most people recognize as one of the biggest video game companies in the world, wasn't always referred to by this name. It was established in 1947 under the name of Marufuku Company, with its primary focus being on the distribution of hanafuda and other types of playing cards. While the cards in question are seen as collectors' items today, the company has since developed. Now, it's the company that's synonymous with the likes of Super Mario, The Legend of Zelda, and Pokemon, just to name a few video game series.
When it comes to ecommerce, eBay is easily one of the biggest names in the world. Any Internet marketing company will agree, but it originally started as a much smaller entity. AuctionWeb, which was founded in 1995, was focused solely on online auctions. Pierre Omidyar, the site's founder, originally intended it to be as a side gig of sorts for him. Needless to say, though, it had developed into something even greater.
Google has become so synonymous with the Internet at large that we often forget that it had to start somewhere. In 1996, two Stanford University students created a search engine algorithm known as BackRub. The reason behind this name was that the algorithm analyzed back links, which would determine the value of different websites and how they would be seen online. Now, it's better known as Google, which is the search engine that the majority of people online use today.
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