Anyone that specializes in Long Island advertising will tell you that content is paramount. This is especially true on social media, which brings us to the topic of LinkedIn. One of the best-performing types of content on this platform are videos, which users can make and post on their own feeds. Before you start recording on your phone, however, here are a few traits that your videos should have to be as engaging as possible.
Brief - If you're serious about posting videos on LinkedIn, keep them brief. One of the most common concerns when it comes to content sharing is losing the attention of others. Videos will entice people to learn more, but usually the content that's short in length performs better. This applies to not only LinkedIn but social media in general. Reputable firms such as fishbat will tell you the same.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Steady - Another quality that LinkedIn videos should possess is steadiness. When you start recording with a specific orientation, either horizontally or vertically, stick with this throughout the video. If you decide to suddenly switch between them, your videos will feel inconsistent, meaning that they'll be less likely to be viewed. The steadier the videos in question are, the better they are expected to perform.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
Brief - If you're serious about posting videos on LinkedIn, keep them brief. One of the most common concerns when it comes to content sharing is losing the attention of others. Videos will entice people to learn more, but usually the content that's short in length performs better. This applies to not only LinkedIn but social media in general. Reputable firms such as fishbat will tell you the same.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Steady - Another quality that LinkedIn videos should possess is steadiness. When you start recording with a specific orientation, either horizontally or vertically, stick with this throughout the video. If you decide to suddenly switch between them, your videos will feel inconsistent, meaning that they'll be less likely to be viewed. The steadier the videos in question are, the better they are expected to perform.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
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