Tumblr is a unique social media platform for numerous reasons. Not only does it focus on microblogging, which falls between short and long-form written content, but the audience the platform in question draws is considerably younger than the audiences others bring in. For reasons like these, a Long Island advertising agency may want to know how they can advertise on Tumblr. Here are a few do's and don'ts that will help get you started.
DO position yourself as a content creator. Content is part and parcel of the social media experience, but this is especially true when it comes to Tumblr. There is a bevy of long-form blogs, videos, and GIF sets that make this platform stand out from the rest. In order to promote oneself on this site - and the likes of fishbat will agree - position yourself as a content creator first. Your success in the business world won't matter as much to the site's younger crowd.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T forget to check the competition. Do you feel like you're not seeing much success on Tumblr, but your competition is? In this scenario, it would make sense to evaluate the competition, seeing what they have to offer. You shouldn't emulate everything that they do, but instead focus on their strengths. This will allow you to work on your weaknesses, thereby enhancing your presence on this social media platform.
DO position yourself as a content creator. Content is part and parcel of the social media experience, but this is especially true when it comes to Tumblr. There is a bevy of long-form blogs, videos, and GIF sets that make this platform stand out from the rest. In order to promote oneself on this site - and the likes of fishbat will agree - position yourself as a content creator first. Your success in the business world won't matter as much to the site's younger crowd.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T forget to check the competition. Do you feel like you're not seeing much success on Tumblr, but your competition is? In this scenario, it would make sense to evaluate the competition, seeing what they have to offer. You shouldn't emulate everything that they do, but instead focus on their strengths. This will allow you to work on your weaknesses, thereby enhancing your presence on this social media platform.
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