Monday, 13 October 2014

Google Launches Phone Call Tracking For Webmasters

By Ayub Yusuf


Google has recently launched a new feature to AdWords that will enable webmasters to track call conversions on their websites. The feature will reveal which keywords are driving calls, and enable webmasters to track not just how many calls they are obtaining, but also which point in the sales funnel the calls are arriving from, and which keywords are inspiring purchasers to pick up the phone.



The savings catcher app, however, is revolutionary. This app is offered for iOS and Android, as well as in a desktop form. The app offers buyers a method to make sure that they are getting the best value for money whenever they buy something from Walmart.

All buyers are required to do is download the app, then utilize their phone's camera to scan the QR code on their receipts. The app will process the details on the receipt, and aid them to make sure that they're obtaining the best prices for the item.

Google will enable webmasters to allocate distinct values to calls which come from distinct pages at different points in the sales funnel. So a call from a customer-service focused page may have a lower possible value than one from the final page in the sales funnel.

Walmart will utilize the information they collect from the app - such as neighborhood data, the things that the client buys, and how often they shop, to offer users with targeted discounts and exclusive offers. This app is just like a low-friction rewards program, but with so many supplemental options that the value proposition is much simpler to sell.

Users are giving up a lot of sensitive information if they utilize the app, but they're unlikely to mind considering the financial savings, convenience, and flexibility of the app.




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