Wednesday, 27 August 2014

Snapchat & Its Potential For Long Island SEO Efforts

By Robert Sutter


It goes without saying that certain programs can be utilized for marketing but how many would assume that Snapchat could be utilized for this purpose? Yes, it can be quite engaging with its video and photo services alike but its marketing capabilities can, surprisingly, be utilized by those who specialize in Long Island SEO. To say that there are advantages to be had would be an understatement. In order for this to be done, though, there are certain key points to go over beforehand.

One of the key points to look at, before anything else, is the idea of demographics. Snapchat, for the most part, is targeted towards individuals as young as 13 and those who are as old as 25. Of course, not every company appeals to this age bracket, which means that the effectiveness of Snapchat is going to fluctuate from one business to the next. However, those who specialize in Long Island SEO will tell you that there are other points to consider as far as Snapchat marketing is concerned.

There are many ways for businesses to be marketed, whether it's through press releases or what have you. One of the benefits that they have is that they will stick around for a while, even after they have gained the initial amount of attention following their post dates. Snapchat photos and videos, however, will disappear forever once a period of ten seconds has passed. To say that there is a limited window to be seen would be nothing short of an understatement.

Snapchat and consistency go hand-in-hand when it comes to the regular distribution of content. For example, if you want to send a video to fans of a certain brand, chances are that you will have to keep bringing video content to them since a single video can only go as long as 15 seconds. However, continuous engagement is pretty common when it comes to Long Island SEO efforts. Therefore, firms the likes of fishbat may be able to support Snapchat that much more.

It goes without saying that, provided the right strategies are set in place, Snapchat can be utilized for marketing purposes in the future. However, as businesses are different from one another, certain strategies must be implemented. Some businesses may not be able to see the value in Snapchat at all, which is understandable. However, this does not take away from the app's overall worth and I believe that more advertisers should place emphasis on this app for the future.




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