PPC advertising scares a lot of people, but that is their loss because this method can be extremely effective for delivering you high quality traffic. Even affiliate marketing can still be promoted very effectively with Google Adwords. However, if you truly want to get a better return on your investment then you should know how to write an effective ad copy. You can make your ad copy game a serious contender, but you have to be willing to do what it takes.
If you are promoting a branded product, then see about using that in your ads - be warned though because not all will agree to that. For more general terms, using a brand name in your ad copy will help to an extent, but it always pays to include more information about your offer, so that your prospects aren't left confused or misinformed.
There are certain conventions that were learned a long time ago such as writing your ad in the normal way but with brevity, and only capitalizing the first word in the ad headline. Do not be concerned with any efforts to emphasize any one word in the ad; simply use normal conventions with the sentences. Get in the habit of split testing your ads for all aspects of them.
Do not mess up something so simple as the display URL, and this involves readability and usability principles. The simplest thing to do is capitalize every first letter in every different word in the display URL except the 'com'. You will not be allowed to put crazy things into your display URL, so just be professional about this one. But seriously, we are telling you this because we do see some crazy things in the display URL sometimes, and we feel it detracts from professionalism.
Remember when you are doing split testing you will only change one thing at a time such as the headline. There is nothing wrong at all with continuing to test your ads against each other so you can make your conversions the best they can be. Just like any where else on the net, the competition is there; but that should never deter you because you are unique in what you do. Yes, if you truly wanted to become a PPC guru, then decide you will do that and take strong action on it. As we have stated all along, there is much to know that will help you do well with this method, and just do something - take action.
If you are promoting a branded product, then see about using that in your ads - be warned though because not all will agree to that. For more general terms, using a brand name in your ad copy will help to an extent, but it always pays to include more information about your offer, so that your prospects aren't left confused or misinformed.
There are certain conventions that were learned a long time ago such as writing your ad in the normal way but with brevity, and only capitalizing the first word in the ad headline. Do not be concerned with any efforts to emphasize any one word in the ad; simply use normal conventions with the sentences. Get in the habit of split testing your ads for all aspects of them.
Do not mess up something so simple as the display URL, and this involves readability and usability principles. The simplest thing to do is capitalize every first letter in every different word in the display URL except the 'com'. You will not be allowed to put crazy things into your display URL, so just be professional about this one. But seriously, we are telling you this because we do see some crazy things in the display URL sometimes, and we feel it detracts from professionalism.
Remember when you are doing split testing you will only change one thing at a time such as the headline. There is nothing wrong at all with continuing to test your ads against each other so you can make your conversions the best they can be. Just like any where else on the net, the competition is there; but that should never deter you because you are unique in what you do. Yes, if you truly wanted to become a PPC guru, then decide you will do that and take strong action on it. As we have stated all along, there is much to know that will help you do well with this method, and just do something - take action.
About the Author:
Prior to deciding to begin a Search Marketing campaign, get much more info on how you can benefit from a top Raleigh search engine optimization company and more if you need website traffic.
No comments:
Post a Comment